September 1995 - October 1997
General Presentation 1
In September 1995, RTÉ followed the lead of the main UK broadcasters by improving its brand identity. A new RTÉ corporate logo was launched - designed by Neasa Hardiman. Neasa teamed up with fellow RTÉ graphic designers Hilliard Hayden, Alan Pleass and Fióna Burke, to create distinctive new identifications for the two television networks.
After almost seven years of the 'brush strokes' logo, RTÉ Network 2 came on air on September 02 1995 with a fresh new look. The computer-animated idents took as their theme the Greek classical elements of Fire, Earth, Air and Water.
As with the previous presentation package, there were no programme holding captions. Shortened versions of the ident animations were used as break stings.
After almost seven years of the 'brush strokes' logo, RTÉ Network 2 came on air on September 02 1995 with a fresh new look. The computer-animated idents took as their theme the Greek classical elements of Fire, Earth, Air and Water.
As with the previous presentation package, there were no programme holding captions. Shortened versions of the ident animations were used as break stings.
Above: RTÉ Network 2 ident - Fire.
Above: RTÉ Network 2 ident - Water.
Above: RTÉ Network 2 ident - Earth.
Above: RTÉ Network 2 ident - Air.
Above: RTÉ Network 2 clock [left]. The background image was animated. RTÉ Network 2 programme menus [middle and right]. The background imagery on the menus was usually animated.
Above: an animating 2FM logo caption was used to trail overnight schedules during RTÉ Network 2's closedown sequence.
Above: RTÉ Network 2 start-up/end-of-day sequence.
Above: RTÉ Network 2 promotional trail [1]. Nightly line-up previews such as this were discontinued shortly after the presentation relaunch. Programme promotions also lacked a consistent graphical style for much of the 1995 - 1997 period.
Above: RTÉ Network 2 promotional trail [2].
